“Cassina 9.0” is a site-specific interactive exhibition realized for the 90th birthday of Italian furniture brand Cassina at Milan Design Week 2017.

The exhibition curated by Cassina Art Director Patricia Urquiola took place at Fondazione Giangiacomo Feltrinelli. It is a free interpretation of the monograph “This Will Be The Place” (Felix Burrichter, Rizzoli), presented by Cassina during this event. The exhibition presented an ironical “house of the future” where every room hosted an hacked design piece, the resulting experience is a playful exploration of a probable future
I curated the interaction design of the exhibition and the art direction of the visual contents shown in the interactive intsallations. My VR film “MetaSpace Hybridization” was also presented in the exhibition. The project was realized in harness with Mammafotogramma studio and interaction designer Paolo Di Giacomo.

MetaSpace Hybridization VR installation

Un post condiviso da Ilaria Vergani (@ilaria_vb) in data: Apr 5, 2017 at 5:15 PDT

Un post condiviso da Ilaria Vergani (@ilaria_vb) in data: Apr 9, 2017 at 11:58 PDT

http://ad.vfnetwork.it/milano-design-week/2017/04/09/passato-presente-futuro-dellabitare/

www.lofficielitalia.com/design/mammafotogramma-e-cassina

Sketches by Ettore Tripodi
Photography is by Omar Sartor and TheKnackStudio
Backstage video Matteo Borghi